This was giving I knocked together scraps from the floor of the tailor’s shop to make something in hopes that it turns out fine. It did not. I am not sure what it is, but these windows are not giving festive. The colours are flat, the range is poor and there is no coherent story to be told. In visual merchandising the job here is to tell a story that entices and excite, invites us to explore further into the store, and spend money, this window did not.
It made me just want to walk past.
Now if you did not know Liberty, this window will not incline you to want to know more and that’s a shame because the store itself is a ramshackle of delight that often feels like you are trawling through the grand and warm home of a dear relative instead of the austere and shiny interior of stores like Harrods or Selfridges. Liberty is warm and welcoming from its Tudor exterior right up to its haberdashery. I expected something that celebrates the very best of British, you know that unfinished, perfectly imperfect but still delightful something. Maybe that’s what they were going for, but it just did not come across.
Or maybe I didn’t get it. Better luck next year.