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Get off the beaten track and into Boxpark, the world’s first pop up mall in Shoreditch East London!!
I find this whole concept unique and pretty darn sweet! A pop-up mall of concept stores along side cool brands, a place to sit and eat whilst you soak in the London vibe. Its spectacular really, and does London proud.
The concept; dead simple; containers housing shops; box shops; from lifestyle brands to galleries, cafés, mexican food, frozen yoghurt etc. Its street style meets lifestyle, meets art…a clever mash up of ideas and talents to build this brilliant concept. Void of any high street brands, this is a place to showcase underground talent and off the beaten track treasures.
I met Roger Wade the CEO of Boxpark at a Drapers conference in 2011 and he was so inspiring on his panel, all about the niche brands and the small retailer, he has been a long pioneer of street style with Boxfresh and has stayed true to his passion. Watch the video, be inspired and visit Boxpark for a truly fresh fashion experience. Its worth it.